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IndieFoundriesI know you know I love type. And fonts.

Here are my favorite indie type foundries in alphabetical order. I seem to have a thing for Latin American foundries.

Albatross

Jay Hilgert’s an Oklahoma designer with some cool fonts like Altus and Boom! Featured up top is Oil Change.

Artimasa

Artimasa’s one of several Indonesian type foundries. Up above is Hipsteria, but I also love Zakia, Casually, and Prada.

Borges Lettering

If you’re going to start doing historical romance covers and want a great cover font, investing $99 (currently on sale for $89) in Borges Lettering’s Desire will go a long way. Sadly, I’ve not personally been able to justify it yet, but I do paw at the monitor every now and again while the page is open.

Cruzine

Peter, a designer from Bratislava, Slovakia does some great design, but he’s also done some great fonts. Up top is Brooklyn coffee. My personal favorite is Rocknroll, and when I look at Memento, I always think it’s an Indonesian design.

Dai Foldes

Dai’s font, Eubie Script, is fun and bouncy, and you really need to see the demo site for it. It has an amazing try me box (better than any other I’ve seen). Nicely done, and I’ve just picked it up. (Naturally, after I finished the header graphic.)

Dexsar Harry Fonts aka Majestype

One of the interesting Indonesian font designers, of whom there are several. Dexsar Harry has several lovely designs. Featured up top is Roverd. I haven’t yet picked up Bandung, but I’m looking forward to getting it soon.

Fenotype

Emil Bertell from Finland produces some lovely swashy faces like Alek (shown in the sample above).

Kimmy Design

Kimmy Design is based out of Santa Monica, California, about ten miles from where I’m typing this. (Away for the holiday weekend.) I have most of her fonts and some of her non-font graphics. I reuse this watercolor template frequently. Up top is Lunchbox Slab

Latinotype

Latinotype’s based in Chile and has lots of great fonts. Shown in the header image is Macarons. Up at the top of the page, my name’s in Courtney, and blog post headlines are in Four Seasons Pro. (So yeah, this entire site uses South American fonts.) I also use Showcase on desamo.graphics

Laura Worthington

I’m so pleased I got to meet Laura at Typecon. Awesome experience. I was tongue-tied and everything. I couldn’t remember the name of a single font when I was trying to tell her how many of hers I had.

One of the cool things about her fonts is that she has font families that are coordinating but dissimilar fonts, all designed to go together. Adorn, in particular, is a brilliant collection. Shown up top is Voltage, one of her newest.

Nicky Laatz

Nicky’s a designer from Cape Town, South Africa, who does awesome hand-drawn things including hand-drawn type. Here’s her shop. Shown in the pic above is Vanilla Frosting.

PintassilgoPrints

PintassilgoPrints is an amazing foundry from Brazil. If I had to describe their type collection, it’s of the type of fonts you’d expect to see on small label mid-century jazz covers. Some of their stuff draws from earlier (30s) and some later, but always with a fresh new twist.

The font I used above is called Brush Up, though I keep wanting to call it Olio because of one of the promo photos.

As a bonus, the bird is from a different font, Card-o-Mat Buddy Birds.

RodrigoTypo

Rodrigo Typo is from Chile and specializes in unusual and fun typefaes, especially display faces suitable for children’s work. Another aspect that may come in useful is that they always include Greek and Cyrillic letters, which is quite unusual for most indie foundries. Shown up top is Pequena.

Thinkdust

Thinkdust is based out of the UK and has made some pretty popular modern fonts. Shown is Nanami HM.

Tipotype

Tipotype’s the first type foundry in Montevideo, Uruguay. It produces, among other things, Quiroga, the typeface I use for the body face on this site. (Meaning: this paragraph is set in Quiroga as you read this if you didn’t override styles.)

Yellow Design Studio

Ryan Martinson’s Yellow Design Studio is the only foundry where I own all the fonts. I love them all. Shown is Veneer, one of my favorites.

Originally published at deirdre.net. You can comment here or there.

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This post, clickbaitingly called Know If a Font Sucks actually has some fascinating tidbits about compensating for our eyes tricking us.

Hat tip to Janet Jia-Ee Chui.

Originally published at deirdre.net. You can comment here or there.

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I have to admit I’m not usually a huge fan of branding campaigns, but Typecon 2014′s branding, designed by Build really knocked it out of the park.

The conference theme was “Redacted,” and the name was “Capitolized,” both homages to the conference’s Washington D.C. location. The theme also included double-speak and information combined with (justifiable) paranoia.

Welcome to the City of Magnificent Intentions

Typecon banner, photo by Akira Himei

Typecon banner, photo by Akira Himei

Typecon Bureau of Dining, Imbibing, Navigating, and Inconspicuous Tourist Operations

Typecon Dining and Imbibing Guide, pic by Deirdre Saoirse Moen

Typecon Dining and Imbibing Guide, pic by Deirdre Saoirse Moen

Behold the Video Monitors

Here’s a link to the video one saw going down the escalators to the conference. (Note: Seizure disorder warning.)

All Neatly Leading into the Keynote

Tobias Frere-Jones speaks on the topic of In Letters We Trust. It was a fascinating talk I’ll write about in an upcoming post.

In Letters We Trust, photo by Helen Lysen

In Letters We Trust, photo by Helen Lysen

Originally published at deirdre.net. You can comment here or there.

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For Westercon, I made a Lousy Book Cover for comedic effect. After all, I had to have one to show at the panel, right?

So I picked a great photo. I picked a great typeface.

And deliberately made a grievous error.

Behold.

terminator-2-comedy-cover

Courtney Milan Talks Type

I bring this up because Courtney Milan’s got a great blog post called How to Suck at Typography. Ironically, I missed it because I was at Typecon.

First, I absolutely love the Borges font she discusses. It’s called Desire. It is truly one of the showcase pieces of what can be done with OpenType.

What she says about free fonts is largely true, but there are some good ones out there. The one I used was Great Vibes, which is the free cousin to Good Vibrations. I mention this for a reason: sometimes there’s significantly better typographic features on the paid version of a font. And sometimes it’s the bad fonts that get thrown to the free bin. (Or packaged up by the hundred for seemingly low prices.)

Personally, I’d like less space between Te so it feels more like Ju. Similarly, I’d like a tidge more space between Da so it feels more like Ju. Given that the paid font seems the same at first glance, evidently the font designer disagrees with me on that point.

There Is One Point of Violent Disagreement, However

Font effects are the opposite of tasteful covers. They are harder to read at best, and migraine-inducing at worst. The worst fug in the world comes from font effects.

I’ll half agree with the last. Granted, she’s talking from a historical romance perspective.

I’ve been working on a poster off and on for a month. I just couldn’t get the right approach to say what I wanted to, so I put it away and get back to it.

Yellow Design Studio is one of my favorite indie font foundries. I love love love love love their font family Gist, which is really Gist and Gist Upright, Gist Rough and Gist Rough Upright, and GistX.

One of the things Gist has is the line version of the font along with the regular—so you can separately style/color. Let’s say you’re making a poster, in navy, for an upcoming nautical clothing line. Put the text in white, and make the line red (or green, as that’s another combo used for nautical clothing). Perfecto.

In this case, I’ve been fussing with this poster, and, once I decided on Gist, I started randomly clicking layer styles for the line until I got this:

layer-effects-mmmm

I love it. I love how the beveling turns the corner between the u and the s.

The catch is, it’s applied on a relatively small part of the type. It’s the mint leaf served in your chocolate dessert.

Drop Shadows and Outer Glows

There is one reason to use these two features: to separate the type from the background. I used an outer glow in my sample bad cover. It’s subtle enough that if you don’t know what to look for, you’d miss it.

As a general rule, that’s how it should be. The secret is to reduce the opacity of the effect. I often reduce it from the default 75% down to 25-35%. Also, increase the radius of the effect from a few pixels to 20 or 30.

Coming Back Around

Getting back to the original picture, there’s one aspect that Courtney doesn’t talk about: appropriateness of the type for the project. It’s not just whether it’s a good font. It’s not whether the layer style, kerning, etc., works—there’s a bigger thing going on.

Is the font, the most appropriate (within reason) font you can use? I say within reason because I love Skolar, but it’s going to be a very long time before I’ll be able to afford it.

I recently heard a cover designer say that if the book got the person to read the blurb, the cover had done its job.

I agree in part and disagree in part. When they get to the blurb, they have a mindset in place that may lead them to interpret the blurb fundamentally differently than the blurb was intended.

Your cover needs to give the reader the feel for the book. Typography’s a huge part of that. As an example, a friend wrote a historical fantasy. Someone did a cover for her, but the fonts were all super-modern, so they’d lead someone to expect a really different book. For that reason, she went with a different cover entirely. Good call.

Remember that saying I found so profound? “A one-star review means the wrong reader has found your book.”

The purpose of a cover is to find your book’s five star readers and turn away the one-star readers.

The main problem with the cover I’ve given for Terminator 2? It would find mostly one-star readers. They’d be wanting something nice and cozy with tea and biscuits, and get something else entirely.

Find your five-star readers.

Originally published at deirdre.net. You can comment here or there.

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One of the things about Doing New Things This Year is the fact that I get to, you know, do new things this year.

It’s interesting to review various fields to see when “indie” started becoming mainstream and more than a curiosity. For type, it hit earlier than others. I remember that even in 1994 there were indie type designers making money, though it really took e-commerce and font sites like myfonts.com before anyone could make a career at it.

A convention I didn’t know about until a few days ago is Typecon. In the long tradition of using horrible pun names for convention titles, this year’s conference is in Washington D.C. and is therefore called Capitolized.

Typography’s a layer between script systems and the reader, one that communicates a lot of meta information about the message.

danger-type

(Fonts, in order: Downcome by Misprinted Type (free), Eveleth, by Yellow Design Studio, Holden, by AlterDeco typefoundry, and Showcase Script by Latinotype.

Most people wouldn’t think the last really wasn’t communicating danger in any meaningful sense.

Anyhow, back to the conference.

The keynote speaker is Tobias Frere-Jones, one of the designers of some of the most amazing modern type. And also the plaintiff in the largest career divorce in recent typography history. The company that used to bear his initials, HF&J, is now Hoefler & Co.

Then there’s the program, which includes awesome things like type foundry ephemera, the typography at Medium, Victorian-Era calling cards, designing for audiences with low literacy skills, typography in medically-critical contexts, typography of food packaging in America, the evolution of Korean typesetting, typography of the American record industry from 1898 to 1967, problems of Hebrew typography, including Karmeli script, the special issues of typography for software development, the problems of creating Arabic typeface variants of fonts like Zapfino. I love the description of this talk:

As the Arabic companion to Zapfino, the first question that Zapfino Arabic had to address was: does it slant forward or backward? The next question that quickly followed: which Arabic calligraphic style would be a suitable companion to the distinctive flair of Zapfino?

I can’t even begin to imagine the issues in bidi (bidirectional, meaning mixed left-to-right and right-to-left lines) of a typeface as calligraphic as Zapfino.

Are we done yet? We are not.

We haven’t covered the workshops yet.

There’s a full-day workshop on calligraphy and fonts; one on developing Devanagari typefaces; the workshop where you bring a glyph design, use a CNC router to make a wooden version of your design. A second workshop is about letterpress printing, where one can bring one’s wooden glyph created the day before. The Letterpress Poster Sprint & Print sounds really awesome, but I went for the other option: flourishing rules. There’s a full day workshop in Hebrew type design, as well as a half-day one in watercolors. (And there are more.)

The one I’m really waiting for is called Pen Dance. Here’s the description:

Make a pen using a soda can and explore the marks it makes! This workshop will get your hands dirty as you experience the visceral pleasures of pushing ink through a pen. We will make our own writing tools, then learn how they work, starting from the simplest marks and working up to letters and words. Freeform letter styles with a lot of expression are the result … your letters will be unique and extraordinary.

Sounds like fun.

Random photo that I always think of when I think of typography: Maldivian Air Taxi’s safety card, complete with Dhivehi script.

Dhivehi Safety Card

Originally published at deirdre.net. You can comment here or there.

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