Three Cool Marketing Tools

[deirdre]

EngagiFire, an Optin Builder

Engagifire from Smartfunnls on Vimeo.

EngagiFire is a really great (and great looking) online opt-in builder. There are different feature sets, but you can build opt-ins specific for Amazon, for example.

Want to have an Amazon pop-up for a specific book on that book’s page?

You can do that.

It’s also great for email list building.

I’ve just switched over here on deirdre.net, but you can also see the t-shirt one I have on desamo.clothing.

Also, this is a one-time fee. They’ll be moving to a monthly payment structure, but have a one-time payment offer starting at $27. There is an upsell for improved targeting.

Some of you may be familiar with OptinMonster, so I’ll compare them.

OptinMonster Pros:

• Works entirely within a WordPress plugin.
• Industry standard.
• Well trusted.
• Can put on a WordPress sidebar, too (not just a lightbox).
• More styles of opt-in at higher prices.

OptinMonster Cons:

• Only works within a WordPress plugin.
• I found it impossible to hide “checked” interest areas on Mailchimp, which is why I’m changing. To explain what I mean by this, if you sign up for the mailing list on http://deirdre.net/chair-in-the-sky.com, it’s the same mailing list I use on this site, it just has the “travel” interest checked. Don’t see the checkbox? Exactly.
• Expensive.

EngagiFire Pros

• Works on non-WordPress sites. Like any HTML site.
• Very lightweight WordPress plugin available.
• Great variety of designs, but you don’t have to use those.
• Amazon design great for authors. (You could extend it to add other bookstores, too. I may make a video for this if people are interested.)
• Teespring design great for Teespring folks (though I’m using one of those for Redbubble because I’m just like that).
• Great launch price.

EngagiFire Cons

• Fewer opt-in styles.
• No specific mobile targeting. This can be a problem, because one of the opt-in options is exit intent, which isn’t really applicable on mobile.
• It hasn’t been around as long.

Videopages, a Landing Page Builder

It’s super hard to impress me with web page builders because, frankly, most of them suck. I think Joshua Zamora and Aravindh Sridhar have built something impressive with Videopages.

(I’ll be updating this post with the final video once it’s posted.)

The good:

• It’s a great landing page builder, whether you have video on your page or not.
• It’s stupidly inexpensive because this is the initial launch. How inexpensive? From $24 one-time fee. (This kind of launch is used to fund

Want to Build Apps?

Facebook apps? Mobile apps?

Doesn’t matter if you don’t know a thing about programming: Zapable looks pretty awesome.

Note: I’m going to skip this particular one for a couple of reasons, but some of you may be interested.

So, those are three cool marketing tools that were recently released. Got some favorites?

Originally published at deirdre.net. You can comment here or there.